“A picture is worth a thousand words,” according to the old adage. A picture can tell a story, evoke emotion and document history.
The Tom & Ethel Bradley Center at California State University, Northridge CSUN) has received a $350,000 grant from the National Endowment for the Humanities (NEH) to digitize some of the approximately 22,000 images in its Farmworker Movement Collection that tell the story and document efforts to unionize farmworkers in the 1960s and early 1970s.
In addition to preserving the images digitally, the center is collecting the oral histories of some of the people in the photographs taken by John Kouns and Emmon Clarke, to create a digital database that can be accessed by educators and others who are interested in learning more about the National Farm Workers Association, which later became the United Farm Workers (UFW), and the people who made it happen.
“The farmworker movement forged a broad coalition of workers, students, activists and religious allies that won most of its early battles by leveraging its diversity, pushing the country toward a pluralistic, multicultural form of democracy — a more perfect union,” said journalism professor José Luis Benavides, director of the Tom & Ethel Bradley Center. “The diversity of this coalition is reflected in the images taken by these two photographers, Kouns and Clarke, who joined the farmworker movement as participant visual workers and used their talent to document the movement.”
The NEH grant will support the creation of a digital archive — accessible through CSUN’s University Library Digital Collections website — that will include 6,600 images, as well as 20 oral histories of people featured in images and other publicly available digital resources to tell the stories of those involved in the movement.
The project will focus on regular community organizers, especially women, who spent countless hours picketing, demonstrating and lobbying consumers, local businesses and elected officials on behalf of the movement, oftentimes sacrificing their own home lives for their cause.
Benavides said the center plans to use the oral histories and images to create a Do-It-Yourself educational exhibition for schools, community centers and others, which can be tailored to a specific space and printed on demand for public display.
John Kouns’ images of the farmworker movement and march from Selma to Birmingham have been seen in many books and films as part of the archives of the American labor movement at Wayne State University in Detroit, Mich. Kouns rarely focused his attention on the leaders. Rather, he was motivated by a sense of a people’s movement and turned his attention to the people for inspiration. He documented the National Farm Workers Association at its infancy.
Emmon Clarke served as the photo editor of the UFW’s newspaper, El Malcriado, from 1966-67. He documented the union’s activities on the picket line, in meetings and at rallies across the country, and in the labor camps of the San Joaquin Valley. His photos captured both those known and unknown involved in the movement’s efforts.
Both men use their unique status to move away from taking multiple photos of the union’s main leader, César Chávez and focused instead on its organizers, activists, volunteers and farmworkers and their families.
The Tom & Ethel Bradley Center’s archives contain over one million images from Los Angeles-based freelance and independent photographers between the 1930s to the present. The core of the center’s archive is a large collection of photographs produced by African-American photojournalists. Oral histories, manuscripts and other ephemeral materials support the photographic collection.
The archives contain more than 70 oral histories from African American photographers, civil rights leaders and organizers, individuals involved with the history of Los Angeles, journalism, the group Mexicans in Exile and the United Farm Workers, as well as the personal papers of many individuals and organizations. The center’s Border Studies Collection examines the issues surrounding the border between the United States and Mexico.
CSUN To Provide iPad Air To All First-Time Freshmen, Transfers
California State University, Northridge (CSUN) is one of eight CSU campuses that are part of the first phase of a new initiative, which provides a new iPad Air and other Apple products to first-time students.
The program called, California State University Connectivity Contribution to Equity and Student Success (CSUCCESS) is aimed at enhancing student achievement and create more equitable opportunities for students across the CSU system.
CSUN will be offering an iPad Air, Apple Pencil and Apple Smart Keyboard Folio to all first-time freshmen and new transfer students who register to participate in the initiative. The students will be able to keep the equipment, for free, through the completion of their undergraduate degree at the university.
“As a university committed to access, inclusion and technological innovation, CSUN is excited to join in the CSUCCESS Initiative and offer this powerful resource to our new students,” CSUN President Erika D. Beck said in a statement.. “We’re working tirelessly to remove barriers that may dim our students’ bright futures, and CSUCCESS is another impactful investment in student success.”
In addition to CSUN, the other CSU campuses participating in the launch of CSUCCESS are Bakersfield, Channel Islands, Fresno, Humboldt, Los Angeles, Maritime Academy and San Marcos. CSU officials hope to expand the initiative to all students in the California State University system in the future.
CSU officials noted that throughout the course of the pandemic, access to computing equipment and connectivity was identified as an obstacle for some CSU students. Over the course of the past year, the CSU invested more than $18 million to purchase more than 21,000 laptops and tablets and 10,000 mobile Wi-Fi hotspots for students, in addition to loaning out millions of dollars of existing equipment.
There are no income-based eligibility requirements. Devices are expected to be made available in August. Upon graduation from CSUN, students will be asked to return the equipment. The devices are provided on a loaned basis so as not to impact students’ financial aid.
CSUN students can find out more about the initiative and register to participate here.
Hollywood Celebrities Partner With LAUSD To Create Film, Television Academy
A dozen Hollywood actors and producers have teamed up with the Los Angeles Unified School District (LAUSD) to create a film and television academy.
The coalition of leaders is spearheaded by George Clooney, Grant Heslov, Don Cheadle, Kerry Washington, Mindy Kaling, Nicole Avant, Eva Longoria, Working Title Films founders Tim Bevan and Eric Fellner and Creative Artists Agency (CAA) Co-Chairman Bryan Lourd, are partnering with the LAUSD to found the Roybal School of Film and Television Production, a specialized academy housed within the Edward R. Roybal Learning Center.
Set to launch in Fall 2022 as a magnet school, the Roybal School of Film and Television Production will provide Los Angeles Unified teachers with access to renowned storytellers, along with industry professionals and experts, and support students with a robust academic education and practical training, establishing a clear pathway to good-paying jobs, according to the district.
The inaugural program, to be overseen by Principal Blanca Cruz, will feature a specifically designed curriculum developed to meet the standards prescribed by the state of California and the University of California system.
“We are really excited about this remarkable opportunity for collaboration and learning,” Roybal Principal Blanca Cruz said in a statement. “Not only will it provide our students much-needed resources to support their hands-on learning experiences that are relevant in the entertainment industry, but it will also offer them the guidance and expertise needed to help them realize their inherent potential.”
In addition, students will receive real-world experience through a dedicated internship initiative. The Roybal School of Film and Television Production will start with ninth- and 10th-grade students and include Grades 11 and 12 over the next two years, with potential opportunity to expand the pilot program to more schools throughout the Los Angeles area.
“Our aim is to better reflect the diversity of our country. That means starting early. It means creating high school programs that teach young people about cameras, and editing and visual effects and sound and all the career opportunities that this industry has to offer. It means internships that lead to well-paying careers. It means understanding that we’re all in this together,” Clooney said in a statement.
The founding members will serve on the Roybal School of Film and Television Production Advisory Board, lending their expertise and support to build a more inclusive pipeline of career-ready talent for the film and television industry.
CSUN Receives Largest Donation In University History From MacKenzie Scott
California State University, Northridge (CSUN) announced Tuesday that philanthropist and author MacKenzie Scott and her husband Dan Jewett donated $40 million, the largest gift from a single donor in the institution’s history.
Scott, the former partner of Amazon CEO Jeff Bezos, has donated a total of $2.74 billion to organizations that focus on the arts and combating racial discrimination.
“Higher education is a proven pathway to opportunity, so we looked for 2- and 4-year institutions successfully educating students who come from communities that have been chronically underserved,” Scott wrote in a post announcing the billions in donations.
The gift to CSUN, which is designated to support presidential priorities, comes at an especially advantageous time for the university.
Erika D. Beck, who assumed the presidency of CSUN in January of this year, recently issued a report on what she heard during an intensive listening tour during her first 100 days. The report is the first step to a university-wide process starting this fall to create a roadmap for the future.
“This transformative gift provides a once-in-a-lifetime opportunity to advance our future as leaders in equity-centered student success to provide a brighter and more equitable future for our students, their families and the communities we are so proud to serve,” said Beck.
Among the priorities identified in the Listening Tour Report, are the elimination of equity gaps, accelerating the work in diversifying the faculty, academic excellence, holistic student support and facilitating CSUN students’ educational goals and intellectual promise.
“While one-time dollars cannot be used to support long-term expenses in perpetuity, with a mix of focused spending and investment, we can, and will, use these dollars to transform our campus for generations to come,” Beck added.
Scott and Jewett’s gifts to higher education have focused on institutions that have higher proportions of students from historically underserved communities and excel at supporting their success.
With multiple programs ranked nationally for their quality and excellence, CSUN was recently ranked 4th in the nation on CollegeNet’s Social Mobility Index, which measures a college’s success at moving students up the social and economic ladder.
Other Southern California colleges and organizations also received donations from the couple, including Pasadena City College and the L.A. Arts Endowment Fund.